Are you struggling and are incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
Adobe surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution. Download the report.
With the increasing complexity in customer journeys it is crucial for the Marketers to understand the effectiveness of their marketing campaigns and how it contributes to increasing conversions.
Take a look at some of the key findings, as well as the five steps to mastering marketing attribution in this infographic, brought to you by @AdobeMktgCloud:
Here are the five steps:
1- Get to grips with technical hurdles. Find the right analytics platform and make sure you have the resources in place to implement them.
2- Move away from the single-click model. Take a holistic approach to measurement.
3- Integrate your online and offline knowledge – measurement shouldn’t be in silos.
4- Think about structural issues in your organisation that may be holding back innovation
5- Optimise your opportunities: use prespective analytics rather than predictive.
Download the full report now from Adobe