A successful marketing hit campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from nothing that helps the business meet its goals.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
But working with different teams and people is not always simple. Coordinating schedules, communicating, and working together all bring challenges to what should be a teamwork environment and make it possible to create a hit campaign.
The team at Dropbox Business put together an infographic that lays out a plan for how to support collaboration across different teams.
For example, starting with something as basic as a strong creative brief can help identify key goals and get everyone united on a campaign, the infographic suggests. Yet, it continues, only 23% of creatives say their projects are briefed well.
More than that, an efficient feedback process can help set clear expectations, yet 44% of marketers say keeping track of feedback from different channels or in different formats is a serious pain point.
The final question does not stay open anymore, what can you do? Defining strategy, using a central repository to manage files, and debriefing the complete team are just a few of the suggestions in the graphic. To see the rest, check out the infographic below for more details, “The blueprint for a Hit Campaign”.