There are two types of investors: those who carry out a transaction with high profitability and make cash flow and those who invest with low profitability and who find themselves adding money to repay the loan…
Return on investment is an essential financial indicator to compare investments made. It measures the return on investment by taking into account the amounts invested and the money earned or lost.
Definition of the return on investment or ROI
The objective of ROI is to know if an investment is efficient and profitable. Indeed, in the more or less short term, an investment must generate profits in order to qualify as profitable.
Why calculate the ROI?
The main objectives of calculating ROI are to analyze performance and assist in decision-making. Indeed, by knowing the return on investment of action, it will be easier to guide your investment choices in order to select the most profitable one(s) afterward. You can then redirect your strategy by strengthening certain investments or, on the contrary, by eliminating them.
However, this indicator does have some limitations. Indeed, the ROI does not take into account: other benefits (improvement of customer satisfaction for example) based only on economic and financial data, projections over time, etc.
How can this figure be improved to get a high ROI? Here are some useful tips how to get high ROI.
Have an investment plan
First of all, you need to have an investment plan instead of randomly engaging in trading. This way, you will have a guideline to follow and avoid unpleasant surprises.
In concrete terms, you must set your objectives, taking into account your various constraints: income, availability, risks, age, personality…
A diversified portfolio
To optimize your ROI on the online stock exchange, it is essential that you diversify your portfolio, making sure to define in advance the amounts you plan to allocate to each financial asset.
It should also be noted that there are both risky and less risky ones. In particular, there is a choice between equities and bonds, currencies, commodities or derivatives.
Your choice will be based on the level of risk you are willing to take, but also on your objectives. Diversifying the portfolio minimizes risk and maximizes returns.
Know the market
To benefit from a good return on investment, it is essential to have a good knowledge of the market and to carry out regular analyses. At the same time, it is essential to set benchmarks.
More specifically, you need to determine the indices, portfolios or rates with which you will compare your own securities. You can then get a sense of where your investments are going.
In addition, it also allows you to make the best decisions by observing the behavior of assets or portfolios similar to yours.
Constantly improve your knowledge
To enjoy an excellent return on investment, you must never stay on your feet. You must continually update your financial knowledge, knowing that the market is constantly growing and expanding.
New companies are regularly created. Similarly, new financial assets are constantly coming in. If necessary, you can even use the services of an advisor to keep you informed.
Calculate the ROI of your content
If you don’t know how many people are accessing your content, on which platforms it is shared or the new contacts it generates, it is likely that your marketing efforts are not producing all the expected results.
Content that generates high traffic, but few leads, probably have some brand value: it is useful for exploring an idea but lacks appeal. On the other hand, content that generates little engagement and few leads is likely to lack relevance or visibility.
It is necessary to know the number of visits, leads, and customers generated by content. Measure these indicators monthly and then focus your efforts on the results.
If you don’t know exactly what you need to measure, read this article on the 15 marketing indicators you need to follow.
Increase your natural traffic
If you do not use the language your buyer personas use to ask questions or describe problems, it is likely that your content will not provide the right answers to your target audience. Your content marketing must be closely linked to your SEO strategy.
Even if you create a multitude of content, you will not get the expected results if you do not target the expressions and keywords used by your ideal customers to find your solution.
Start by searching for keywords based on your knowledge of your company and industry to identify relevant topics. For each topic, think about a list of potential keywords, then optimize your content around a relevant keyword.
How is it determined which keyword is relevant? Thanks to an SEO keyword search tool that allows you to obtain search and traffic volume estimates as well as the difficulty to be well-positioned.
Make personalized offers thanks to segmentation
Splitting your mailing list into segments allows you to send more targeted emails and significantly improve your campaign results. Indeed, marketers have seen a 760% increase in revenues from email campaign segmentation.
Not all your customers want the same thing, and segmentation can increase the relevance of your marketing efforts for each subscriber.
Create personalized Instagram audiences of people who visit your product A, your product B, your product C, etc… on your site.
This way you will be able to offer THE right product for each prospect. If you use these dynamic marketing techniques, don’t forget to create an audience of people who have already purchased your product. In this way, you can exclude the audience of buyers, and avoid that a person who has already purchased your product continues to see your advertising, and therefore, pay unnecessarily…
Remember, the goal is to optimize your ROI.
Optimize for mobiles
Today, more than half of all emails are opened on mobile devices – and this percentage will only increase. This means that you need to make sure that your emails look good on mobile devices and tablets, as well as on computer screens. If your emails do not display correctly on mobile devices, recipients will probably delete them or unsubscribe from your emails.
With modern email marketing platforms, you can choose templates to display on both the desktop and mobile and ensure that your emails look great, regardless of who the recipients of the device are using them.
Adding videos to your emails is also a great way to stimulate engagement.
A study conducted by Wistia revealed that the inclusion of video thumbnails in emails increases clicks by an average of 22%! At Meta dos, we include video content in our email marketing campaigns. This gives readers a visual that they can associate with the content and encourages them to click on the links and visit our site to learn more.
Monitor and test email performance
Finally, you must regularly evaluate and optimize the performance of your email.
Messaging platforms make it easy to test elements of your email, such as the subject, sender and even the content of the email. You can also perform A/B tests to determine the types of content that resonate most with the recipients.
Paying attention to the results of your emails allows you to integrate your results and optimize your campaigns to get the best results.
Re-target potential prospects
If you are given the choice between a person “A” who has an 80% chance of buying your product and a person “B” who has a 20% chance of buying it, for which of the two would you prefer to spend on advertising? The answer is quite clear.
Remember the pair of shoes you looked for on the web or the last gadget you wanted to buy on Amazon… All of a sudden you see it from everywhere you go on the Internet. And this is clearly what you can do by launching marketing campaigns on Instagram via Facebook advertising agency (Use in moderation to avoid saturating your audience).
By creating a personalized audience of hot prospects with an Instagram account who have already visited a product on your site, you increase your chances of conversion. Why? Why? Because you will pay for advertising for a prospect who already knows your brand because they have visited your website.
Up-sell and loyalty
We could continue to give endless examples of re-marketing. I promise it’s the last example! You can resume your audience of people who have already purchased your product A and propose after their purchase a publication of the type:
Example from Up-sell: “To thank you for purchasing our product A, we suggest that you purchase the product B and C for only $50 instead of $80. Offer valid before December 1”.
Loyalty example: “Thank you for purchasing our product A! Join our newsletter and benefit from the best prices on our products “.
The competition is one of the free levers (excluding gifts) that brings the best results. In general, this works a lot for awareness campaigns or brand development. The most common mode of operation is the “rest” contest under a specific hashtag. You can also organize these contests in partnership.
Use influencers to push your brand into another dimension. You can imagine a partnership with an influencer, giving control of your account for a period of time.
One way to increase your return on investment is to generate more sales and income or increase your prices.
If you can increase sales and revenues without increasing your costs, or only increase your revenues without increasing your costs, or only increase your costs enough to provide yet another net gain in profits, you have improved.
If your return, you can increase your prices without decreasing your sales enough to erode profits, you have improved your reporting by using the calculation of your return on electricity, you have improved your reporting by using your return on electricity, you have improved your reporting by using your return on electricity, you have improved your sales and income in a way that provides a benefit superior to your current business practices.
Another way to improve your return is to reduce your expenses. You will not have to increase your sales or increase your prices to improve the return on investment in this way.
Divide your expenses into overhead and production costs to help you better find opportunities to reduce overhead costs.
Costs are non-production expenses such as rent, insurance, and telephone production. Costs are the expenses you incur as a unit of your product, such as materials and labor. These ways you can ensure your ROI is on the best way to raise, if you like our ” Tips To Get High ROI In Your Business” share it with your friends.