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Influencer Marketing was the boom topic in the last couple of years. We raised micro influencer and macro influencer, celebrities which are making us popular and the others which are the voice on the market. A good marketer should understand a little more about, how can influencer help my brand and how influencers generate revenue.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

A digital marketing strategy without an influencer is not a strategy, is like eating a bread with butter without butter. Marketers who corporate with influencers may be interested to understand that there are more options to work with your influencers than simply sponsoring social media posts or using affiliate links.

 

What is an influencer?

An individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge. position or relationship with his/her audience. An individual who has a following in a particular niche. which they actively engage with.

In some ways, there’s nothing new about this … celebrities have been endorsing (and selling their own) products for years. What’s different is online channels have created a platform for regular ordinary people to grow a following, and promote products of their audience.

DID YOU KNOW ...

YouTube stars reign supreme (for now), with the most-followed influencers (7 million subscribers or more) able to command £215k for a video partnership!

On Facebook and Instagram, that figure dips to £133k and £107k respectively.

Kite.ly surveyed 212 influences across a variety of niches to learn how they generate revenue. Respondents were selected partially based on audience size: Instagram and Twitter influencers had to have at least 10,000 followers, and those on YouTube had to have a minimum of 185,000 subscribers.

The results were published in this report, and select findings are included in an infographic.

The graphic lists the top 15 methods influencers use to monetize their positions, including speaking and guest appearances, consulting, and selling branded merchandise.

To see many of the ways influencers generate revenue  – and find out whether any of them might fit into your marketing strategy – check out the infographic. Are you on top of your influencers and know how to enable them in your campaigns? Share your lesson learned over the last years with us and your peers, use our commenting section below.

Marketers Should Know: How Influencers Generate Revenue [Infographic]
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