What most people fail to realize at first glance is the role of technology in the exponential growth of creative ideas. Technology has made it a lot easier to bring creative minds and ideas closer, welcome to the creative game.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
How technology and creativity brings better and more innovative opportunities for creatives
This mixing of technology and creativity has brought innovative new ideas and avenues through which people can express themselves.
Connectivity has enabled creative people to work together, diminishing boundaries and distances. It has also made sure that if you want to share an idea, you can do it with the click of a button.
Creativity – Various Perspectives
Several studies have concluded that creative people generally possess better soft skills than the average employee. And yes, lack of soft skills is a huge problem with the general workforce not only in US and Europe, also in the Middle East and Asia.
Creative people are also much better at collaborating, critical thinking and communicating, however their lack of accepting rules, social boundaries and guidelines is putting them into the blind spot in an organisation, avoid getting blind sided in your creative game
Real World Dynamics
Technology and creativity already play an important part in today’s economy, and creative jobs are on the rise. This is partly due to the huge influx of creative ideas and thoughts as technology allows more people to share their ideas. Over 45% of jobs have increased in the creative economy, which translates into about 2.6 million jobs in total.
Recorded employment statistics in 2014 show that web design and development has one of the highest growth rates of all computer occupations. As a result, there are more and more people opting for this line of work.
It also helps that technology has enabled creative tools to push the boundaries of what is graphically possible. Software continues to improve exponentially. It is also getting simpler and simpler for beginners to start learning. For example, after a one-day Photoshop course today you can easily create an image with far more impact than an experienced photo editor could have created 10 years ago.
This increase in power has allowed for far more iteration and experimenting that before. Far less time needs to be spent waiting for assets to be sent, received and corrections if any, to be made. All this translates into massive savings for creatives.
Bleeding edge tech has been a significant factor when it comes to improving creative standards. Another way to look at it is that technology has also improved the ability of creative people to market themselves. It has also opened up the possibility of working with more people than ever before.
Technological advancements have played a huge role in creating opportunities for creative to excel and find success. It has enabled people from all walks of life to exhibit their considerable talents. The future of technology and creativity is set to climb even higher.
The infographic below from Acurity Training highlights all these factors in detail, see the Infographic “10 Ways Technology can raise your Creative Game”.