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When was the last time you checked your Facebook, posted a food image on Instagram, twitted a status, checked LinkedIn for updates on your business counterparts? So how much time do you spend on Social Media? How much time do people spend on social media?

Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Today’s infographic will bring you either joy (as a marketer) or grief (as a consumer). Influencer marketing company MediaKix (does no longer exist) compiled time usage stats for various social media platforms and put the data together in a handy infographic.

But let’s be honest, the marketer will find this information interesting since they can target their audience better and know on which channel they should place their ads.

The average time spent daily on each of five major social media platforms varies from one minute on Twitter to forty minutes on YouTube, both of which add up to quite a bit over a lifetime.

And I personally feel the number makes sense since consuming Videos takes its time. A surprise is Twitter with spending of only 1 minute per day, which only maybe shows that we click on a link and read something, not on Twitter.

If we count up all the time spend on Social Media we can see that we live virtual for more than 5 years, we turn into robots. But if we look into traditional information channels than still, the favorite media is TV, we nearly spent over 7 years in front of our loved TV.

For instance, those forty minutes per day on YouTube will average out to one year, ten months over a lifetime. And you can plan to spend another year plus seven months on Facebook.

People spend more time on social media than they do eating and drinking, the infographic states, but less than they do watching television.

To see time spent across YouTube, Facebook, Snapchat, Instagram, and Twitter, check out the infographic “2016 How much Time to People spend on social media”. Do you feel this information is relevant to your marketing strategy? Share your thoughts with us in the commenting section below.

How much time do people spend on social media

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