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Top Must-have Features for an eCommerce Website

For an eCommerce website to succeed, there are many aspects of the store that need to be taken into consideration before launch. The dependencies are not only on the quality of the products provided by the store but also on the Design of the store and the way it is marketed and the user features for an eCommerce website.

To make an eCommerce website more effective and user-friendly so that its visitors would have a seamless experience and easy checkout, some aspects of the design and essential features and elements can be tricky.

WebAlive provided the below infographic that shows “72 key must-have features for an eCommerce Website” to become more successful.

Ecommerce Statistic #1: It’s estimated that there will be 2.05 billion global digital buyers in 2020.

Below the infographic, I pointed out a couple of more things that shall be considered to complete a customer-centric approach in your eCommerce Website.

72 Top Must-have Features for an eCommerce Website [Infographic]

Below I listed some key aspects that in my opinion should always be considered when building an online store. Important things that will not only ensure seamless usability by the potential client visiting the store and keeping the relationship successful but also the easy manageability of the store.

  • Security: An SSL certificate that secures the website as well as gives some kind of guarantee for the visitors that their transaction online is secure and their transactional information is safe.
  • Media & Co: Store and Digital Asset Management is probably one of the most important things that need to be existent for any online store owner. This includes:
    – Dashboard with top reports
    – Sales tracking
    – Product/Service management that includes availability for Orders, shipping as well as tracking management
    – Discounts, offers, and promotions
    – Payments, Taxing and invoice management

Ecommerce Statistic #2: In 2020, eCommerce sales are expected to account for 15.5 percent of retail sales worldwide.

  • UX vs CX: Another most important is Customer Experience Management that includes:
    – Membership management to track and follow up with existing clients
    – Member reviews that are published on products and or services
    – Tracking and user behavior information of existing and potential clients that visit the store but don’t end up making a purchase
  • Client Communication: Email marketing, to keep the existing customers informed and up to date with all the products/services as well as to target customers that have abandoned their items in the cart without going through with the payment. This also includes targeting the potential customers tracked through the tracking system mentioned in the previous point

Ecommerce Statistic #3: Nearly half of the American small businesses do not have a website.

  • Transparency: Detailed description and clear presentation of information for both the seller and product/service. Site visitors and potential clients should have clear information about the seller they are about to make a transaction with as well as the product/service they might be interested in investing in. This creates an ease of mind for potential customers.
  • Omnichannel: Device friendly design and user experience is always key, this includes the loading speed of the store page as well as it’s compatibility with all types of browsers and devices so that anyone visiting the store wouldn’t have a problem in finding the information they seek as well as the product or service they might have an interest in investing in.

Ecommerce Statistic #4: The number one reason people shop online is that they’re able to shop at all hours of the day.

  • Quick: Easy one-page checkout system makes everyone’s lives less complicated instead of dragging the potential customer to multiple pages and phases before they make the purchase. It is understandable that in some cases a payment gateway forces the existence of an extra page but it can always be manageable and having it load as a popup page and automatically closes once the purchase is successful.
  • Terms & Conditions: Policies should be clearly stated wherever they are necessary especial for products that have or might not have return policies as well as privacy policies that include user-provided private information and transactional policies.

Creating a successful eCommerce store is not an easy task. I strongly believe that every single detail no matter how small or insignificant it might seem counts, and will help push the store to become famous and efficient. In addition, to avoid as many future problems as possible, making a journal with a well-detailed user journey will always help eliminate most of the complications. Detail as well as give ideas and possible features that might make the journey to an experience, faster and more productive.

Big Data, a giant leap into the future of technology and Digital Marketing.
Ralph Rahal

Digital Marketing Solutions Consultant, Skillz Middle East

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