A video is becoming an essential element of every marketing strategy mix. The question which remains is, who is your target audience before you start to create a video? Which video type fits for my mission?
The team at digital marketing and analytics training company Digital Vidya created an infographic that shows the power of video marketing and illustrates some best-practices. We can read how video can be used at certain stages of a marketing funnel. But before we look into the best practice let’s recap the facts of the current state of video.
- 78% of people watch online videos every week, and 55% view online videos every day
- YouTube is the second most trafficked site, after Google
- 51% of video plays on mobile devices
- 100 million hours of video are watched each day on Facebook
- 1200% Social video generates 1200% more shares than text and image content combined
In the infographic, we can find some predictions by 2021, and the effects of Video Marketing. Don’t miss out to read about the final take- away tips and consideration to create an effective video.
Let us summarize which video type does produce the best engagement with our audience.
- Product and Server Demos
- Case Studies which build most of the time in explainer video fashion
- Brand Videos which talk about the mission and culture of an organization
- The world famous how to Videos
- Customer Testimonials
- Live Videos on events or behind the scene coverage
- Personalized messages from influencers or knowledge carriers
Let us have a look in which marketing stage the videos are most powerful.
Awareness stage. Videos made specifically for social media can help you get the word out about your brand. You can outline a challenge that you’re company or product is helping to solve, such as with an explainer video. Never lose focus on your brand’s core values. Videos can be the first touchpoint of a viewer’s first interaction with your brand. To identify your ROI measure success by assessing view counts and view length.
Consideration stage. Some 64% of consumers are more likely to buy a product online after watching a video about it. Testimonial videos help in exactly this situation, or you might even make an in-depth breakdown of exactly how your product works.
Conversion stage. Because emotion is a strong factor in decision-making, this stage is the right time to explain how easy and/or simple it is. Build excitement for your audience with a personalized approach.
Check out the full infographic and learn how to make your videos the most effective they can be. Video Marketing should be in every marketer’s content marketing strategy plan. Let’s make 2019 to the year of great videos and succeed in our digital transformation mission. Share with us your experience in the past and what helped you to improve your mission to success.
It’s a great idea to create an amazing blog about video marketing.
Its trend getting higher day by day.
Thanks a lot.
Video marketing is increasingly being used to reach more customers. There are many social networking sites that are using video marketing to promote. If you know how to create a compelling video, you will easily reach your customers.
I total agree, content is the most important element
This post was really very interesting on cracking the video marketing code. I was not aware of half of your stats in the post. “Over 100 million hours of video watched each day on Facebook” That is a mind-blowing number mate. I also love your infographic and the tips that it contains. It will help me a lot, there is no doubt.
Thank you for posting this
After the success of snapchat all social networks hooked on Video in one or the other way. The users dictate how they want to consume the information and facebook is no exception. YouTube is rated to be the second largest search engine after Google, and here we talk about Video only, thank you Simon
Yes, I agree with you that well designed and creative videos of a certain product can greatly increase the chances of a sale. More people will first look at a good video about a product, rather than reading a comprehensive product description. Do you agree?
Mario, you mention the right thing. e-Commerce stores which have product videos are selling more than the one which doesn’t have product videos. Consumers want to inform themselves and it seems they can consume video easier than anything else, thank you
Well explained, thanks!
Digital Marketing is still a discipline of marketing.
Nonetheless, it is important to be both good at offline and online Marketing.
One thing I came to notice is that due to the rise of digital, plenty of offline marketing seems to be lacking in impact.
Have a nice day,
Yes, I have observed the same. Offline marketing seems to lose out a little. Some companies even believe they don’t need it anymore. We still have 4 age group’s living and working together which are the powerful consumer. The older generation is not reachable online which means they are left out in the marketing strategy. thank you Dieter
Video Marketing is one of the best ways to promote your business. It is not rocket science, but people look for a variety of content nowadays, and moreover, they look for quality content in the video. If you are able to make it, then video marketing will be your most profitable strategy.
I agree with you, content creation and finding the right content is more relevant than ever before, thank you Nirmal
This is a brilliant read. I fell in the trap of not knowing my audience.
I tried to reach as many as I could but as you know these sent targeted enough.
Thanks is for the info
thank you Steven, motivates us to keep it up 🙂