Linking Data is the Biggest Challenge for Global Marketers across all industries. This was the case 2015 and reaching 2018 did not make us more happy on this topic. Let’s review which kept our marketeers busy 2015 and the big data challenge which is still valid in 2018.
The real cost of bad data and how to cleanse it [Infographic]
Working with bad data can cost the reputation of a brand or company. Analysts and experts are on...
What the new GDPR law means for Marketers [Infographic]
The European Union’s new General Data Protection Regulation (GDPR) law will become effective in...
Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]
Spring has arrived and flowers are showing up all over in the northern hemisphere. Our...
The Small Business Guide to Google Analytics [Infographic]
Who does not know that trending words might not always fit for small businesses. Google Analytics...
IoT Trends for 2018 [Infographic]
Since 2012 I had the honor to speak on government conferences across the Middle East. We had the discussion of the future of smart cities, innovations and one of the things which always popped up is the term IoT. IoT (Internet of Things) shall enhance our living environment with intelligence and with simple using data and communication through the internet. So let’s look into 2018 IoT trends, what is coming up, what will progress and stay.
Marketing Trends and Integrations to Focus on in 2018
Following most of the major changes in Digital Marketing for the past 10 years, we have reached...
Big Data 2017 In Practice [Infographic]
We undeniably live in a world increasingly driven by data. What benefits does Big Data 2017...
The Nitty-Gritty of Dirty Data [Infographic]
You know from the adjective that it's probably not good, but what exactly is "dirty data"?Simply...
Marketing Automation Platform without Social Media [Infographic]
Why Social Media is the best thing that happened to Marketing Automation? What if social media does not play a role in your marketing automation platform? These platforms can be one of your most helpful technologies for your sales.
Personalization a Top Priority [Infographic]
With more personalized experiences leading to better, more loyal customers, there's no reason not...
The Evolution of Marketing Data [Infographic]
With the evolution of Marketing Data and with each passing decade, marketers' ability to better...
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