![101: What is Social Media Marketing and Advertising? [Infographic]](https://www.skillzme.com/wp-content/uploads/2025/02/hero-image-Social-Media-Marketing-and-Advertising-400x250.jpg)
Social Media Marketing (SMM) involves creating and sharing organic content to engage audiences, while Social Media Advertising uses paid ads to promote content and target specific users, both aiming to increase brand awareness and drive conversions over social channels.
![Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/11/inbound-vs-outbound-marketing-mp3-image-400x250.jpg)
When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
![10 Steps To Generate Leads On TikTok [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/07/10-steps-to-generate-leads-on-tiktok-400x250.jpg)
TikTok, aka Douyin in China, is a social video app that is now the third most downloaded application worldwide, influencing millions of people. For marketers a must for their digital strategy, here are 10 steps to generate leads on TikTok.
![9 Ways to Use FOMO Marketing [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/10/hero-image-fomo-marketing-tips-400x250.jpg)
There’s video marketing. And content marketing. And influencer marketing. And social media marketing. But have you heard of FOMO Marketing? If not, you’re definitely missing out! Exactly as it sounds, FOMO Marketing uses customers’ FOMO, or fear of missing out, to drive customers to your website and ultimately boost sales.
![What is ASO (App Store Optimization), Why is it Important? [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/07/hero-image-aso-400x250.jpg)
What SEO is doing for Websites is ASO doing for Apps. ASO (App Store Optimization) is a process utilized to promote and optimize apps in order to rank higher in app store search results.
![How to Build a B2B Influencer Marketing Strategy in 2020 [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/03/hero-image-b2b-influencer-marketing-400x250.jpg)
Influencer marketing has rapidly matured and keeps the interest of marketers also in 2020. No digital marketing strategy should miss the golden opportunity. But how does it fit in our B2B strategy in 2020, who are the right influencer?
![Making Sense of Marketing Attribution [Infographic]](https://www.skillzme.com/wp-content/uploads/2012/11/hero-image-marketing-attribution-400x250.jpg)
Are you struggling and are you incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree, only 17% say no?
![How to Create Effective Online Listings: Words That Sell [Infographic]](https://www.skillzme.com/wp-content/uploads/2019/11/How-to-Create-Effective-Online-Listings-Words-That-Sell-mp3-image-400x250.jpg)
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
![A Successful Marketing Plan in 7 Steps [Infographic]](https://www.skillzme.com/wp-content/uploads/2019/10/hero-image-succesful-marketing-plan-400x250.jpg)
Without having powerful marketing plan your brand or company will not be visible or reach organic growth for your audience. Defining your right KPIs are essential in your all over marketing strategy.
If you’ve got an online company and you’re looking for growth, engagement, and higher conversion rates, it’s all about the content you’re creating: how long, how often, how high quality, how you’re presenting it, what kind of topics you’re covering
Infographics are a great way to present information in a visual way which attracts all age groups and boosts your content marketing results. Reason enough for us to look behind the scene and talk about how we can improve them for better results.
In the early days of the internet the term, “SEM” was used to describe both search engine optimization (SEO) as well as paid search. Things changes and SEM is referred to solely as paid search.
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