Everybody creates noise talking about “personalization” and keeps marketing confidentialities quiet. This 2017, the revelation about top five marketers challenges they try to overcome comes to an open. “I know what you did in your last Marketing...
More than 50% of Millennials try to buy products from a company that supports causes they care about. The future of retail lays in online business and understanding how to engage millennials as consumer to succeed. “I know what you did in your last Marketing...
Omnichannel Today, offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. “I know what you did in your last Marketing campaign, do you?” Jalena Pineda Business Development Manager, Skillz Middle...
In the first half of the twentieth century, a superior product was enough for consumers to claim loyalty to a brand. Is brand loyalty today really dead? “I know what you did in your last Marketing campaign, do you?” Jalena Pineda Business Development...
Google has reportedly created its possess promotion blocker — an “ad filter”— for Chrome and will dispatch it one year from now. That may leave advertisers and brands thinking about how promotion blockers are utilized today, how Google fits in, and what...
Email subscribers and their attention span deficit. Were you ever tempted to toss an email in your trash? Could you be having an attention span of a gold fish as an email subscriber? “I know what you did in your last Marketing campaign, do you?” Jalena...
Who’s responsible for overall company growth? The CEO, yes. And also the CMO, CTO, and CFO, right? Have you ever encounter an important role the CGO – Chief Growth Officer” per se? “I know what you did in your last Marketing campaign, do...
What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Setting up campaigns with Google AdWords can be a daunting task – but...
A good friend of mine, Dave explained to me many years back what does it mean to have a break in your customer experience. Simple brought to the point is the fact, once we are in a store we are actual facing hardware, meaning we see the product we want to purchase or...
The Middle East is very diverse and one of the most developed countries is the United Arab Emirates. The number of citizens grown steady over the last years, the development of infrastructure, hotels, and businesses have grown in two digits per year. Time to look into the population 2018 statistics.
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