![101: What is Social Media Marketing and Advertising? [Infographic]](https://www.skillzme.com/wp-content/uploads/2025/02/hero-image-Social-Media-Marketing-and-Advertising-400x250.jpg)
Social Media Marketing (SMM) involves creating and sharing organic content to engage audiences, while Social Media Advertising uses paid ads to promote content and target specific users, both aiming to increase brand awareness and drive conversions over social channels.
Read today in our blog the Beginner’s Guide To Instagram Threads In 2024. What to know and how to optimize the usage for private and business
![Six Social Media Marketing Predictions for 2024 [Infographic]](https://www.skillzme.com/wp-content/uploads/2024/01/heo-image-Six-Social-Media-Marketing-Predictions-for-2024-400x250.jpg)
social media marketers will increasingly rely on AI-powered tools and insights gleaned from social intelligence to power their strategies next year.
Social media marketing has become essential for businesses of all sizes to reach customers, build brand awareness and drive sales. These platforms are also a great way to find potential new customers who are interested in what you have to offer.
Content writing is a vast field that has seen tremendous growth since the last decade. The question comes maybe to many content writers’ minds. Why should a Content Writer consider Social Media Marketing? Websites and blogs have popped up everywhere, all over the internet, and business owners are now hiring writers to create fresh new articles for their websites every day.
![Story Splitting for Marketing Teams [Infographic]](https://www.skillzme.com/wp-content/uploads/2021/11/hero-image-Story-Splitting-for-Marketing-Teams-400x250.jpg)
The marketing landscape has changed over the last decade. We can not deny that new consumer information channels and the habits of Millenials and Generation Z audiences have forced marketing to find new ways to approach them. One of the largest debates is the audience attention span. We need to catch our audience’s interest in a fraction of time and story splitting is a great approach to keep your marketing team agile.
![Video Ads on LinkedIn: 4 Tips to Success [Infographic]](https://www.skillzme.com/wp-content/uploads/2021/05/hero-image-video-ads-on-linkedin-400x250.jpg)
Did you ever ask yourself, what do effective Video Ads on LinkedIn look like? Learn about 4 tips on how to use LinkedIn native video, Linkedin video ads, and more.
![10 Facebook Trends That You Need To Know in 2021 [Infographics]](https://www.skillzme.com/wp-content/uploads/2021/03/hero-image-facebook-trends-2021-400x250.jpg)
Facebook is the most used social media platform and is leading the pack into 2021. As one of the most important social media platforms, it connects communities with brands and products. What is important to know, what are the Facebook trends which will impact our social life in 2021 and marketing? Read today all you need to know in our infographics.
![21 Must-Know Instagram Facts for 2021 [Infographic]](https://www.skillzme.com/wp-content/uploads/2021/02/hero-image-instagram-facts-2021-400x250.jpg)
Did you know that more than 1 billion people in the world use Instagram? The fact is that over 95 million posts are shared every day, on average. With the booming industry of influencers, people earn enough money to even make a living there. It’s time to look into Instagram facts in 2021 to understand the success.
![Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/11/inbound-vs-outbound-marketing-mp3-image-400x250.jpg)
When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it’s own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
![How to Find and Hire Social Media Influencers [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/11/hero-image-social-media-incluencers-400x250.jpg)
For a couple of years, marketers need to be aware of influencer marketing who can bring the golden...
![Retargeting: LinkedIn Advertiser Checklist For Success [Infographic]](https://www.skillzme.com/wp-content/uploads/2020/10/hero-image-Retargeting-LinkedIn-Advertiser-Checklist-For-Success-400x250.jpg)
Retargeting is for sure one of the most efficient ways to actually convert your prospect to a client. However, a lot of social media channels are weak in their assistance when it comes to retargeting. A DMP or proper marketing platform could help to overcome this challenge. Today we want to see how LinkedIn can help marketers to retarget their prospects and clients.
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