Social media is an integral tool in any digital marketer’s arsenal. However, not everyone uses these social channels in the same way. Have you ever stopped to think about the nuances in your audience’s social media behavior? It’s time to look into Social Media Usage based on the generation wave, who is spending time where?
Millennials and Generation-Y are the biggest consumers currently on the market. Social change is happening and marketers still struggle to adjust to their wished and behavior.