Now that Google offers fast expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands’ ROI significantly. “I know what you...
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is always looking at which channels bring down costs and increase...
Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. But is Google search trends a hot...
It’s hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO Trends 2017. Digital Marketing is not anymore like traditional marketing. In the era of...
Google keeps search marketers on their toes with frequent updates to its search algorithms. The latest major update, dubbed “Fred,” affected some sites more than others. Digital Marketing is not anymore like traditional marketing. In...
With the continuing growth of the Internet of Things (Internet-connected devices all around us), voice search has helped the search function move off the computer and mobile screen. "I know what you did in your last Marketing campaign, do you?" Jalena Pineda Business...
E-Commerce SEO for Product Pages and the 17 Step Guide: How to Optimize Product Pages for SEO & Conversions. Succeed in the e-commerce jungle with the right strategy and understand how to engage your audience for a hook up. Digital Marketing is not anymore like...
To increase your ranking in search results, check out these five rank-boosting SEO strategies you will be surprised what blogging can do for you. Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere,...
Since 2009 Bing has a steady growth, the search engine’s user base has grown to 524 million unique users who conduct about 5 billion searches each month. For marketers, it is key to know who is using Bing, so they can target them for their business. Digital...
Seven Social Media Content Trends for 2020 and Beyond [Infographic]
From time to time I get into the debate with marketers who don't believe in social media. But I try to repeat myself, "it's not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are." Social media is a potentially invaluable medium for marketers.
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