Email Marketing in the 20th century is dead, or is only the way we know which is dead? Can email marketing alone spread the world with your message?
It is hard to check five email inboxes, three voice mail systems, or five blogs that you are tracking.David Rose
Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works (and what doesn’t) when it comes to email marketing.
So the answer is for sure yes, email marketing is powerful and most important with new tools it can do a lot more for us than in the past.
Deliver engaging email
Interest group segments are created from the interests and preferences subscribers choose when signing up to a list or when they update their profile. Groups are great tools for making sure subscribers are getting content that they will engage with, or letting them choose how frequently they would like to receive emails from you.
Design compelling creative aligned with customers’ interests, including your Web site and landing pages. Close to loop of communication across all content, see what people interact with and learn from each single campaign. Learn how context to content can be more efficient in getting people to interact and not drop your email in 2 sec in the trash pin.
“Create & deliver content that responds to each opener’s personal context, in real-time.” does this not sound ecciting? Did you now know this is possible? Well our goal as Skillz Middle East to bring technology together with business needs and emails can only be succesful if the get personalized and respond in two-ways in real-time, to the actual reader.
The yellow of the egg is not a single email, it needs to live and breath through a campaign
Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works when it comes to email marketing. Having said this makes it crystal clear that we can not see email marketing standalone, it is part of the big picture which can make your digital marketing efforts succeed or fail. Time is over where we see that traditional marketing of sending 100.000 emails out, 2% will open and go in action, we need to measure results.
Smarter campaigns for smarter people
Through nine simple to follow, steps which we call Campaign Planner, we help you to establish an effective email marketing campaign to gather and convert leads. This all goes beyond platforms, tools or services which are offered on the market. Learning how to do it right is the most powerful way how to make email marketing efficient. Let’s look into an overview of the nine steps to the road of success:
Strategy for your campaign, who else knows more about your unique selling point than you
Objectives that directly support your company’s core mission and bottom line
Know your target market so the right messages can be delivered to the right people
Call to action splits the world and make your success for sure, enable clients to easily respond
Design compelling creative content aligned with customers’ interests,bridge the gap between website and devices
Best-practices list management so you can successfully build, refine, and maintain your list, nobody like spammer, don’t be one of them
Measure and track your campaign’s success through analysis and other meaningful metrics, define your KPI’s
Use Email address verification that connects to mailboxes to check whether an email address exists or not
Set a smart, realistic budget that maximizes return and minimizes cost