Adobe Audience Manager
What is Adobe Audience Manager? It’s a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place
- Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place.
- Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
- Advertise effectively: Make your ad campaigns more productive by targeting specific segments on any platform.
What can Audience Manager do?
- 360-degree profiles: Combine information from online, offline and second- and third-party sources to create complete audience profiles.
- Audience activation: Conveniently target specific profiles on any content delivery platform, like content management systems and ad servers.
- Cross-device measurement: Identify, measure and target people as they move across screens and devices.
- Look a-like modeling: Identify prospects who are similar in behavior to your most valuable customers, so you can extend your reach.
Understand your audiences
Create new segments.
When new becomes standard, we make it new again.
Use rules based on attributes like behavior and demographics to build niche audience segments.
Conveniently target specific profiles on any content delivery platform.
Use different reports to uncover insights about your audiences and to find new segments.
Connect your customers’ journey with your brand across all touchpoints, screens, and devices.
Collect data about customers from every channel, and use it to improve and personalize their experience.
Audience value is about more than just eyeballs.
Map out each customer’s path to purchase.
- Target users based on authenticated profiles and anonymous profiles.
- Personalize the experience for a specific customer across their devices.
- Build a device graph based on deterministic data.
- Fine-tune the data in your segments based on different profiles.
- Gain additional insight into your various audiences.
- Combine profiles across multiple devices and channels to create a 360-degree profile.