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Bad news for night owls: Marketing emails content drafted at night contains more mistakes than content drafted during the day, according to findings by Grammarly.

“I know what you did in your last Marketing campaign, do you?”

Jalena Pineda

Business Development Manager, Skillz Middle East

The data folks at the grammar-checking tool analyzed over one billion words in emails and uncovered some interesting data about when mistakes are made.

We covered some of these insights earlier this year, and Grammarly produced another infographic, which includes more stats from the study.

The early bird gets… the words right? That’s what an analysis of people’s writing habits found, according to an infographic by Grammarly.

The analysis looked at over one billion words and determined that those written between 4 AM and 8 AM had fewer errors than those written between 10 PM and 2 AM.

It also found that early birds, as well as night owls, make about three times more mistakes in social media posts than they make in emails.

So when is a good time to write? Blog posts written between 1 PM and 5 PM had the fewest mistakes, the analysis found.

People make an average of 13 mistakes per 100 words typed, and spelling mistakes account for more than half of them, the infographic claims. However, the top mistake concerns the use of apostrophes, followed by a few pairs (not “pears“) of homophones.

To see more of Grammarly’s findings, check out the infographic “Draft your marketing emails by day”, you’ll find this very beneficial:

What time of day you should write marketing emails

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