Customer loyalty is the goal of every brand and businesses. Having said that, we’ve always wanted to know the key to customer loyalty. And do we really know what is the key to getting a hold of one?

Remember back when people including some of us marketers were concerned that abandoned cart emails might be too creepy or too reminiscent of “Big Brother” tactics?

Hah! That seems laughable now, as the brand to consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and send relevant communications.

In fact, 79% of customers want brands that “understand and care about” them, according to today’s infographic by master data management software company Semarchy.

And knowing who your customers are encouraged to brand loyalty, multiple purchases, and more referrals, according to the graphic. That loyalty can mean big bucks to brands. The longer a customer’s relationship is with a brand, the more that customer tends to spend.

The sales experience alone drives more than half of customers loyalty, more than all other loyalty drivers combined. In this customers loyalty infographic, we worked with a company Semarchy to help business’s clients learn how to improve this metric and increase revenue by seeing what matters most to customers.

Developing challengers to capture customer loyalty and increase sales. As the longer the customer relationship with the company, the more that they’d spend.

Customers are too busy for their sales conversations but will make time for sellers who provide insight on their business. The key question is if your business equipped to capture customer loyalty?

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To see how a targeted customer experience can lead to brand loyalty, which can then lead to better returns, check out the infographic “Customer Loyalty Today Is Always The Key” and learn how customer loyalty today would be gained in detail.