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At the end of each year, marketers predict what to expect in the coming year: How will consumer behavior shift? How will Google update its algorithms? How will legal changes affect our marketing plans? Let’s check out the 2018 Digital Advertising Trends and see what came true so far.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Following trends help us to achieve our goals in our digital marketing strategy and building successful campaigns to survive in the digital jungle. But moreover, it is sometimes not wise to be the first jumping into the fast-moving trends train which sometimes looks like driving lighting speed.

We’ve hit the mid-year mark for 2018, and a lot has already happened with 2018 Digital Advertising Trends: Google ad blocker, GDPR, net neutrality and much more. These looming events influenced many of the trends predicted for 2018, but with Q1 and Q2 in the rearview mirror, are those year-end predictions really coming to fruition? And more importantly, how has consumer sentiment shifted over the past year gave recent trends? Choozle surveyed 502 randomly-selected U.S. consumers to find out.

It then took the findings of that Digital Advertising Trends survey and turned them into the infographic below.

When we looked at the end of last year into the crystal ball, was it cloudy, or have we seen clear?

To cut it short the clear statement. The awareness and recognition through the consumers surface another picture than the forward-looking statements by the end of 2017.

54 % of respondents have not used an ad blocker in the past six months. 

The survey results revealed that consumer sentiment opposes many of the expected trends, and recent events might actually be exacerbating consumer negativity toward online advertising. Let us have a look at some key findings:

  • The shocking surprise, who has seen this coming, 7 out of 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018, with the exploding numbers of 2017 this is a clear game changer.
  • It comes, even more, nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
  • The mass is getting loud, over three-quarters (78%) of respondents think the US government needs to adopt stricter privacy and security rules and standards by law.

The infographic outlines the survey’s findings and their implications for advertisers, broken down into three categories: preferred ad platforms/types, consumer behavior, and personal data and privacy.

Which of the 2018 digital advertising trends did you believe most int? Share your thoughts with your peers, use our commenting section below.

2018 Digital Advertising Trends: Which Predictions Came True [Infographic]
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