All that hard work paid off, and your B2B event was a success! Now what?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
There’s no time to rest on your laurels. Post-event follow up is key to ensuring your attendees’ experiences are stellar.
An infographic by
Consider this: One study found that 87% of people who bought a product or service at an event also bought a product or service at a later date. How can you take advantage of that behavior?
The infographic suggests that after you’ve thanked your attendees and sponsors, be sure to continue to keep them engaged with related online events and other follow-up content.
For more details, and to see all 20 tips to help you keep the buzz going, stockpile customer and prospect data, and more-effectively plan future