Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
As a marketer, your bag of tricks may include content, email, and social marketing. But what about events?
Let us answer the question, Why is event marketing important?
- Events offer an opportunity for organizations to showcase their business and personality, educate their customers and engage with them on a different level.
- Giving customers an alternate experience of your brand can make a lasting impression and have a number of benefits.
- According to Selligent Marketing Survey, 16.3% of marketers wi II increase their event marketing budget in 2016.
- According to the Event Engaging report 91 % of event professional Is stated that increasing engagement at their events was an important priority for their organization.
In the Infographic you will find useful hints how to promote your event, which channels work the best. Also it highlights how much organizations spend on events in their overall campaign
Another benefit? Customers can experience your brand at events, and those offline experiences play a big role in online searches, according to one study cited in the infographic.
For more on how events can boost your marketing and overall bottom line, check out the infographic.